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The status quo of the marketin...
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Marketing
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Piercy, Nigel
154
Alexander, Nicholas
120
Piercy, Nigel F.
109
Lane, Nikala
42
Cravens, David W.
40
Doherty, Anne Marie
31
Strong, Carolyn
26
Quinn, Barry
20
Myers, Hayley
14
Morgan, Neil A.
13
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12
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7
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Journal of strategic marketing
44
European Journal of Marketing
22
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International Journal of Retail & Distribution Management
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The Oxford handbook of strategic sales and sales management
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1
Strategic customer management : strategizing the sales organization
Piercy, Nigel
;
Piercy, Nigel
;
Lane, Nikala
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003772513
Saved in:
2
Total integrated marketing : breaking the bounds of the function
Hulbert, James M.
;
Capon, Noel
-
2005
-
Paperback ed.
Persistent link: https://www.econbiz.de/10003205912
Saved in:
3
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
Saved in:
5
Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001555390
Saved in:
6
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
7
Marketing budgeting : a political and organisational model
Piercy, Nigel
-
2015
-
First publ. in 1986 by Croom Helm
Persistent link: https://www.econbiz.de/10010417955
Saved in:
8
Marketing organisation : an analysis of information processing, power and politics
Piercy, Nigel
-
1985
Persistent link: https://www.econbiz.de/10013467852
Saved in:
9
Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
Saved in:
10
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
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