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International marketing channels for Brazilian beef : comparison between Russia and the United Kingdom
Thomé, Karim Marini; Vieira, Luciana Marques; Santos, … - In: Journal of East-West business 18 (2012) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10009713294
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Constructing communication strategy : a three-country case study
Rabino, Samuel; Moskowitz, Howard R.; Paulus, Klaus; … - In: Journal of international consumer marketing 24 (2012) 4, pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
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The internet as an alternative path to internationalization?
Sinkovics, Noemi; Sinkovics, Rudolf R.; Jean, Ruey-jer Bryan - In: International marketing review 30 (2013) 2, pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.; Merz, Miwa Y.; Nurgaleeva, Dinara I. - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Marketing strategy implementation in higher education : a mixed approach for model development and testing
Naidoo, Vik; Wu, Terry - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1117-1141
Persistent link: https://www.econbiz.de/10009387560
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When exporting manufacturers compete on the basis of service : resources and marketing capabilities driving service advantage and performance
Kaleka, Anna - In: Journal of international marketing 19 (2011) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10008935328
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In-transit distribution as a strategy in a global distribution system
Claesson, Frida; Hilletofth, Per - In: International journal of shipping and transport … 3 (2011) 2, pp. 198-209
Persistent link: https://www.econbiz.de/10008937356
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The "lagged" internationalization of Japanese professional business service firms : experiences from the UK and Singapore
Ström, Patrik - 2004
Persistent link: https://www.econbiz.de/10002574252