Risk and uncertainty are part of the everyday operating environment for all organisations. Occasionally the risks may be sufficient to generate a crisis which, if left unattended, can become a disaster. The key person in an organisation who is often charged with the responsibility of recovering...

Purpose – The purpose of this paper is to develop a new construct called reputation orientation, which is defined as a conscious, company-wide, strategic focus on building and maintaining a positive corporate reputation among key stakeholders. Design/methodology/approach – A conceptual...

Guanxi has been a popular research topic but commentators do not have consensus on its ethical and positioning aspects. Attempts to tackle these two aspects and the problem of guanxi and favor according to a survey in a Sino‐Hong Kong business negotiation environment. Respondents perceived...

This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational culture types developed by Deshpande et al. An enhanced model...

Purpose – The purpose of this paper is to investigate the role of emotional intelligence (EI) in business communications and describes the pivotal role it plays in establishing skills that are vital to a firm's global network of operations. Design/methodology/approach – Using a sample of...

Seeks to illustrate areas of overreach and commonality between public relations and marketing, more specifically the confusion and ambiguity characterizing the role of both communication functions in modern business organizations. Describes the evolution of marketing and public relations to...

Examines McCarthy & Stone plc, the market leader in retirement housing. Traditionally a construction‐oriented industry, at best sales‐oriented. Charts the story of the writer′s activities as Marketing and Sales Director in changing this orientation at a time in the late 1980s when the...

Fifty years after Pearl Harbor, Japanese economic arrogance is becoming widely apparent. Argues that the cultural and economic homogeneity which formed the basis of Japan′s economic success will eventually lead to its downfall. Examines the fallacies of economic arrogance and what lies in the...

Strategic planning is portrayed as a dynamic process by which companies tend to identify future opportunities and link that recognition with a concerted effort to grow or acquire the resources so that a business can take advantage of its strengths in the light of a changing situation. Although a...

The importance of customer service to organisations of all kinds, whether in the public or private sector, is now acknowledged. But the definition is frequently too narrow. Good service starts before a transaction takes place and goes on after its completion, including the market research...