Addresses two important and interrelated questions: (1) Do firms showing an identifiable set of organizational cultural values demonstrate superior strategic marketing effectiveness? (2) What effect does strategic marketing effectiveness have on business performance? The findings from 388...

Although there are a growing number of studies which have investigated links between market orientation and performance in service firms, there has been limited research which compares the market orientations of goods and service firms. The results of this study, based on a large...

Considers how recent concerns with service quality have led to increased awareness of the importance of the role of the front‐line employee, the service provider. Describes how internal marketing has been instrumental in raising service providers′ performance. Develops a method, drawing on...

Considers the view that marketing practitioners must understand how behavioural forces affect strategic decisions, in order to avoid mistakes. Argues that such knowledge is just as important as understanding customers and the marketplace. Demonstrates how dysfunctional behavioural forces can...

States that many problems related to marketing suffered by an organization occur as a result of actions within the firm itself. Terms these problems as “marketcide”, arguing that they hamper organizational performance. Discusses ten common internal problems. Emphasizes that warning signs...

Notes that current thinking places an appropriate culture near the top of the list of important ingredients for successfully marketing services. Examines the concept of marketing culture in detail. Provides a method for assessing the marketing culture of a service firm. Outlines the details of...

Examines the importance of the marketing culture of a service firm by pinpointing the strength of its association with marketing effectiveness. First, collects data to validate and purify a measure of marketing effectiveness. Second, undertakes a procedure to discover the ature of the...

Discovers that services professionals, because of the nature of their marketing context, generally have more opportunity than other marketing professionals to engage in unethical behavior. Compares services marketing professionals with other marketing professionals on various components of...

Purpose – The essence of core competitiveness in an enterprise is the ability to embed knowledge into the routine work of the enterprise and to transform personal knowledge into corporate assets. The purpose of this paper is to explore this area. Design/methodology/approach – This study...

Previous research suggests that there are a number of distinct stages of psychological development of an individual, and that the level of development has a direct bearing on a person′s perception of reality and his ability to perform – professionally and socially. Since organizations...