Examines the human resource strategy undertaken at Zeneca Pharmaceuticals. Gives the business content then goes on to consider the process and impact of work on line functions and the personnel department. Concludes with a list of areas of improvement indicated by the planning of the strategy.

Reports on a lecture tour in India, featuring the main themes of change, culture, conflicts and creativity, and examines current Western organizational trends, such as: “decent” behaviour; “cashing out”; the notion of “gold‐collar workers”; and the increasing visibility of women...

Examines the way in which companies plan for the future and argues that current strategic planning and re‐engineering approaches alone will not enable organizations to compete in the future. Advocates the idea of all stakeholders pooling knowledge and resources to build up a “rich picture”...

Spotlights the cultural transitional process which has taken place following the merger of Glaxo and The Wellcome Foundation to form Glaxo Wellcome in March 1995. Underlines that management was proactive in developing a global culture, inviting a human resource consultancy, Renaissance, to...

Managers at a firm of 7,000 workers were included in a plan drawn up for executive development which had the typical problems relative to size and nature. Encouraged to discuss problems and put forward ideas and agendas, the managers showed higher commitment and in the environment provided...

Men are still cast as the macho breadwinners and women in a caring, supportive role. This gender conditioning has become part of the company culture and tends to perpetuate the stereotype. Seeks to re‐form this conditioning and reinject the “softer” side of men, just as in a different way...

Describes major changes to working practices made at British Alean Primary & Recycling Ltd. which were part of wide‐ranging cultural changes implemented by the firm in an attempt to counteract its history of strike action and the pressures of sector recession Outlines the new process of team...

It is estimated that by the year 2000, 40 per cent of all the UK workforce will require first degree level of education as a minimum. Examines the role of Corporate Community Involvement (CCI), a strategic management tool, and highlights several case examples.

Profiles a Hungarian company which produces electric lighting equipment, and examines the ways in which it has escaped the constraints of its cultural background by implementing TQM tools and techniques. Shows how the emphasis placed on quality, Customer service and cost reduction, together with...

Reports on the adoption of total quality methods by RNAY Fleetland, a company which undertakes repair and maintenance of military helicopters, and which had to contend with the hurdle of taking the two cultures, military and civilian, within the business and turning them into a quality culture....