Mealem, Yosef; Yacobi, Yacov; Yaniv, Gideon - In: Journal of Economics and Business 62 (2010) 2, pp. 116-128
The paper addresses a trademark infringer who seeks to capitalize on the reputation of a trademark owner, sells an identical product under a trademark which is confusingly similar to that of the owner, charges the same price and competes with him in the same market. We show that the...