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Produktgestaltung
5,684
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3,508
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1,577
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1,566
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952
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937
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892
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890
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872
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864
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845
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612
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606
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571
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564
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536
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509
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489
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409
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345
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299
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257
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254
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249
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240
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238
product design
237
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Herrmann, Andreas
23
Marshall, Greg W.
23
Agnihotri, Raj
20
Ahearne, Michael
19
Cron, William L.
18
Sosa, Manuel
17
Verganti, Roberto
17
Alavi, Sascha
16
Dell'Era, Claudio
16
Habel, Johannes
16
Homburg, Christian
16
Johnson, Jeff S.
16
Lee, Nick
16
Thisse, Jacques-François
16
Albers, Sönke
15
Chhajed, Dilip
14
Johnston, Mark W.
14
Lane, Nikala
14
Madhani, Pankaj M.
14
Pullins, Ellen
14
Schmitz, Christian
14
Anderson, Simon P.
13
DeCarlo, Thomas E.
13
Guenzi, Paolo
13
Koppelmann, Udo
13
Moncrief, William C.
13
Rangarajan, Deva
13
Rapp, Adam
13
Schiffman, Stephan
13
Sharma, Arun
13
Sickel, Christian
13
Svensson, Göran
13
Tanner, John F.
13
Ulrich, Karl T.
13
Wieseke, Jan
13
Belz, Christian
12
Dalrymple, Douglas J.
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Eichner, Thomas
12
Friend, Scott B.
12
Ingram, Thomas N.
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National Bureau of Economic Research
20
American Marketing Association
14
IGI Global
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Books on Demand GmbH <Norderstedt>
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OECD
7
American Management Association
5
GABAL-Verlag GmbH
5
Haufe-Lexware GmbH & Co. KG
5
National Industrial Conference Board
5
Nomos Verlagsgesellschaft
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Conference Board in Canada
4
European Foundation for the Improvement of Living and Working Conditions
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Wiley-VCH
4
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Arthur D. Little International Inc. <Wiesbaden>
3
Edward Elgar Publishing
3
Europäische Kommission / Statistisches Amt
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Gottfried Wilhelm Leibniz Universität Hannover
3
Institut für Zukunftsstudien und Technologiebewertung
3
Taylor and Francis.
3
Université Paris-Dauphine (Paris IX)
3
Verlag Dr. Kovač
3
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2
CIRP - The International Academy for Production Engineering
2
Deutsche Forschungsgemeinschaft
2
EconWPA
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
European University Institute / Department of Economics
2
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2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Great Britain / Advisory Council for Applied Research and Development
2
Harvard Graduate School of Business Administration
2
INSEAD
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International journal of production research
162
International journal of product development : IJPD
161
Industrial marketing management : the international journal for industrial and high-tech firms
133
The journal of personal selling & sales management : JPSSM
111
Journal of business research : JBR
95
International journal of production economics
78
Journal of marketing
72
SpringerLink / Bücher
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of personal selling & sales management : JPSSM
57
The journal of business & industrial marketing
54
The journal of product innovation management : an international publication of the Product Development & Management Association
52
IEEE transactions on engineering management : EM
48
European journal of operational research : EJOR
46
Journal of the Academy of Marketing Science
40
Beiträge zum Produkt-Marketing
39
Europäische Hochschulschriften / 5
39
European journal of marketing : EJM
37
International journal of product lifecycle management : IJPLM
36
Journal of marketing research : JMR
36
Journal of retailing and consumer services
36
International journal of industrial organization
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Harvard business review : HBR
31
Faculty & research / Insead : working paper series
30
Journal of Business & Industrial Marketing
29
Psychology & marketing
29
The journal of industrial economics
28
California management review
27
Human factors and ergonomics in consumer product design : methods and techniques
27
Journal of marketing education : JME
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Product experience
26
Production and operations management : an international journal of the Production and Operations Management Society
26
Research policy : policy, management and economic studies of science, technology and innovation
25
Strategic Direction
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Management Science
21
The American economic review
21
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ECONIS (ZBW)
8,584
USB Cologne (EcoSocSci)
780
Other ZBW resources
239
RePEc
122
EconStor
38
BASE
10
USB Cologne (business full texts)
4
OLC EcoSci
3
ArchiDok
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181
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
182
Handla hemma : brukarkrav p°a beställningssystem för dagligvaror ; arbetsrapport Nordiska Ämbetsmannakommittéen för Konsumentfr°agor
Karlsson, MariAnne
;
Kaulio, Matti
-
1992
Persistent link: https://www.econbiz.de/10000858918
Saved in:
183
Wissensbasierte Subventions- und Finanzierungsberatung im Rahmen der Angebotsunterstützung
Ponader, Michael
-
1992
Persistent link: https://www.econbiz.de/10000859927
Saved in:
184
A brief introduction to the methodology of optimum stated-preference experimental design
Madden, Gary
-
1993
Persistent link: https://www.econbiz.de/10000864678
Saved in:
185
Wettbewerbsvorteile integrierter Systemanbieter im Luftfrachtmarkt
Schneider, Dirk
-
1993
Persistent link: https://www.econbiz.de/10000869308
Saved in:
186
Angebotsbearbeitung mit Expertensystemen
Suttrop, Dieter
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000869838
Saved in:
187
CIS - customer information system : Konzeption und Aufbau eines Kunden-Informations-Systems anhand eines Fallbeispieles
Stromeyer, Markus A.
-
1990
Persistent link: https://www.econbiz.de/10000827187
Saved in:
188
Tied sales and leverage
Mathewson, Gilbert Frank
-
1991
Persistent link: https://www.econbiz.de/10000827232
Saved in:
189
Les nouvelles techniques de commercialisation des produits de grande consommation : session de 1991, séances des 25 et 26 juin 1991 ; rapport présenté au nom du Conseil Economique...
Cerruti, Raymond
(
agent
)
-
1991
Persistent link: https://www.econbiz.de/10000828771
Saved in:
190
Versorgungspolitische Effekte bei der Erbringung von Kundendienstleistungen an technischen Konsumgütern speziell des kaufrechtlichen Garantieanspruchs der Nachbesserung, dargestell...
Ender, Birgitt
-
1987
Persistent link: https://www.econbiz.de/10000834575
Saved in:
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