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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna - 1994
Persistent link: https://www.econbiz.de/10000893456
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The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A. - 1983
Persistent link: https://www.econbiz.de/10000734132
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Arbeitshandbuch 'Werbung'
Wilkes, Malte W.; Richter, Helma - 1982
Persistent link: https://www.econbiz.de/10000559538
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Successful direct mail advertising and selling
Stone, Robert - 1955
Persistent link: https://www.econbiz.de/10000328721
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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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Kauf mich! : visuelle Rhetorik in der Werbung
Urban, Dieter; Urban, Dieter M. - 1995
Persistent link: https://www.econbiz.de/10000532738
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Advertising and its mental laws
Adams, Henry F. - 1985 - Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423