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ECONIS (ZBW)
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
2
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
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3
Shelf allocation for retailers' profit, SHARP
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
-
Rev
Persistent link: https://www.econbiz.de/10000739191
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4
Estimating gravitational market share models
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1973
Persistent link: https://www.econbiz.de/10000771064
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5
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
6
Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain V.
- In:
New challenges for management research
,
(pp. 31-44)
.
1985
Persistent link: https://www.econbiz.de/10001306085
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7
SH.A.R.P. : SHelf allocation for retailer profit
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10001967452
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8
A theorem on the optimal margin mix
Bultez, Alain V.
- In:
Management of structural change : contributions to …
,
(pp. 151-174)
.
1995
Persistent link: https://www.econbiz.de/10001317646
Saved in:
9
Asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V.
;
Gijsbrechts, Els
;
Naert, Philippe Antoine
-
1988
Persistent link: https://www.econbiz.de/10011877927
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10
Towards a dynamic theory of the multiproduct firm : a generalization of the Nerlove-Arrow optimality conditions
Bensoussan, Alain
-
1973
Persistent link: https://www.econbiz.de/10013385313
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