If your firm doesn't grow sustainably, can you grow professionally? In Organic Growth Disciplines, business expert Devanathan Sudharshan introduces a new framework for exploring the fuzzy front end of the search for growth opportunities

If your firm doesn't grow sustainably, can you grow professionally?Growth should be an integral part of every company, and organic internal growth must be carefully managed in order to foster successful and sustainable growth. In Organic Growth Disciplines, business expert Devanathan Sudharshan...

The entry of a new product (attacker) into a competitive market is likely to provoke responses from some or all of the existing products (defenders). This paper investigates the development of optimal defensive strategies based on an understanding of the possible reactions of all the defenders...

We determine the optimal response to competitive entry in a market characterized by a market share attraction model. The response of an incumbent is limited to changes in prices, advertising and distribution expenditures; brand positions are assumed to be fixed. We also assume that the entrant's...