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Using Computers to Realize Joint Garns in Negotiations: Toward an "Electronic Bargaining Table"
Rangaswamy, Arvind; Shell, G.Richard - In: Management science : journal of the Institute for … 43 (1997) 8, pp. 1147-1163
Persistent link: https://www.econbiz.de/10006100308
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A Fuzzy Set Model of Search and Consideration with an Application to an Online Market - Whether, and how, online search behavior alters customers' consideration set sizes.
Wu, Jianan; Rangaswamy, Arvind - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 411-434
Persistent link: https://www.econbiz.de/10006885933
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Bridging the marketing theory-practice gap with marketing engineering
Lilien, Gary L.; Rangaswamy, Arvind; van Bruggen, Gerrit H. - In: Journal of business research : JBR 55 (2002) 2, pp. 111-122
Persistent link: https://www.econbiz.de/10006723932
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A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference-Choice Set Data in Marketing Research
DeSarbo, Wavne S.; Young, Martin R.; Rangaswamy, Arvind - In: Journal of marketing research : JMR 35 (1998) 4, pp. 499-516
Persistent link: https://www.econbiz.de/10006670178
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A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference-Choice Set Data in Marketing Research
DeSarbo, Wayne S.; Young, Martin R.; Rangaswamy, Arvind - In: Journal of marketing research : JMR 34 (1997) 4, pp. 499-516
Persistent link: https://www.econbiz.de/10006672515
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Software Tools for New Product Development
Rangaswamy, Arvind; Lilien, Gary L. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 177-184
Persistent link: https://www.econbiz.de/10006675247
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Equity Estimation and Assessing Market Response: A Rejoinder
Rangaswamy, Arvind; Krishnamurthi, Lakshman - In: Journal of marketing research : JMR 32 (1995) 4, pp. 480-485
Persistent link: https://www.econbiz.de/10006679924
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Fuzzy Thinking: The New Science of Fuzzy Logic
Kosko, Bart; Rangaswamy, Arvind - In: Journal of macromarketing : examining the interactions … 14 (1994) 2, pp. 83-84
Persistent link: https://www.econbiz.de/10006942047
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A ORGANIZATIONAL DYNAMICS - Bridging the marketing theory-practice gap with marketing Az:140 engineering
Lilien, Gary L.; Rangaswamy, Arvind; Bruggen, Gerrit H.van - In: Operations research, Management science : OR MS ; the … 43 (2003) 1, pp. 25-26
Persistent link: https://www.econbiz.de/10006507092
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The Statistical Properties of the Equity Estimator: Reply to Rejoinder
Krishnamurthi, Lakshman; Rangaswamy, Arvind - In: Journal of business & economic statistics : JBES ; a … 12 (1994) 2, pp. 155-156
Persistent link: https://www.econbiz.de/10008224448