Cabral, Luís; Dezs, Cristian; odblac - In: Journal of Economics & Management Strategy 17 (2008) 2, pp. 413-441
"Technology adoption is one the most important elements of a firm's strategy. In this paper, we address an essential, yet largely overlooked, question: What should a firm do when faced with several alternative proprietary designs of a new technology? In our base case we assume there are two...