Alebaki, Maria; Iakovidou, Olga - In: Tourismos : an international multidisciplinary journal … 6 (2011) 1, pp. 123-140
In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on … the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single …, stereotypical “wine tourist”, some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn …