than they previously were in trying to make money from their research an educational activities. Many institutions have …. Athletics. - 4. Scientific Research. - 5. Education. - 6. The Benefits and Costs of Commercialization. - 7. Reforming Athletics …. - 8. Protecting the Integrity of Research. - 9. Preserving Educational Values. - 10. Living Up to the Rules. - 11. Seizing …