In today′s complex and competitive environment, strategic management becomes the primary means of adapting organisations to their changing environment. For firms in the maturing hospitality industry to survive and grow, they will have to depend on their ability to align themselves...

The budget hotel sector in the United Kingdom was established in 1985 and is now experiencing accelerated growth. If this sector simulates some of the developments that have occurred in the US and French budget/economy hotel sectors, then traditionally‐minded operators in the country will have...

This study addressed the advertising practices and advertising themes of a random sample of 269 US motel operations. Motel advertising practices were advertising to sales ratios, agency use, media use, satisfaction with advertising, dominant advertising themes, perceptions of advertising...

The overbuilding in the lodging industry, the current economic recession, the Gulf War and the collapse of the real estate market collectively brought forth a major economic impact on the US lodging industry in recent years. Examines the current state of the US lodging industry and discusses...

The American business traveller is a very important customer in the lodging industry. Because of this it is essential that the lodging industry understands the expectations and demographic make‐up of this group of individuals. Presents the responses of 433 American business travellers obtained...

Examines the shareholder wealth effects of acquisitions in the lodging sector during the 1980s. Using the event study method, estimates the size of additional wealth accruing to shareholders of hotel companies arising from an acquisition. Over a 61‐day period surrounding the announcement of an...

While much has been written on operational aspects of hotel food and beverage functions, the literature on career paths and background characteristics of successful food and beverage directors is quite sparse. A survey was distributed to all food and beverage directors of four and five star...