Purpose – Destination recommender systems need to become truly human‐centric in their design and functionality. This requires a profound understanding of human interactions with technology as well as human behavior related to information search and decision‐making in the context of travel...

Purpose – The purpose of this study is to estimate the extent (mean and range) of non‐response bias in online travel advertising conversion studies for 24 destinations located throughout the USA. Design/methodology/approach – The method uses two weighting procedures (i.e. post...