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Linear asset pricing models such as CAPM and the Fama-French 3-factor model rely on a linear approximation of marginal utility growth to discount expected returns. Unconditional estimations of these models are unable to explain the abnormal returns associated with simple strategies based on...
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Purpose: Firms are increasingly using social media platforms to engage with individuals, as it is recognized that a firm’s social media activity outcomes, such as number of user comments, followers or likes, impact brand equity. This study aims to evaluate both the extent that these social...
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Purpose: Using social cognitive theory as a theoretical backdrop, this paper aims to investigate antecedents and mediators of e-maven propensity and evaluates the transferability of physical market maven to online channel. A conceptual model capturing the links among information seeking...
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