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Profitable sales management and marketing for growing business

Calvin, Robert J. - 1984

Persistent link: https://www.econbiz.de/10000559845

Is there a profit premium for market-oriented firms? : a panel data investigation

Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 29 (2020) 5, pp. 501-521

Persistent link: https://www.econbiz.de/10012259270

Impacts of marketing strategy and social media activity on the profitability of online wine shops : the case of Hungary

Balogh, Jeremiás Máté; Mizik, Tamás - In: Economies : open access journal 10 (2022) 12, pp. 1-15

online marketing and social media use on their profitability is understudied. The research aims to apply qualitative data … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online … positively influence their profitability. In addition to the classic online marketing tools of the Internet (blogs, newsletters …

Persistent link: https://www.econbiz.de/10013499872