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Consumer behaviour
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Lehmann, Donald R.
250
Sultan, Fareena
52
Vanhonacker, Wilfried R.
48
Winer, Russell S.
28
Farley, John U.
23
Gupta, Sunil
16
Kopalle, Praveen K.
15
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15
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12
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11
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11
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10
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9
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8
Krishna, Aradhna
8
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8
Steckel, Joel H.
8
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7
Gao, Tao
7
Han, Sangman
7
Price, Lydia J.
7
Stahl, Florian
7
Urban, Glen L.
7
Heitmann, Mark
6
Lynch, John G.
6
Pagani, Margherita
6
Stuart, Jennifer Ames
6
Halbheer, Daniel
5
Holbrook, Morris B.
5
Mela, Carl F.
5
Netzer, Oded
5
Shankar, Venkatesh
5
Stephen, Andrew T.
5
Ailawadi, Kusum L.
4
Botti, Simona
4
Gao, Tao (Tony)
4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
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11
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10
MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
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6
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5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of Consumer Marketing
4
Journal of Consumer Research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing Letters
4
Journal of advertising research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
McGraw-Hill/Irwin series in marketing
3
The journal of consumer marketing
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Business horizons
2
Control of 'error' in market research data
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
2
Journal of global marketing
2
Journal of marketing research
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ECONIS (ZBW)
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RePEc
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Other ZBW resources
11
BASE
2
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21
A new brand choice model incorporating a choice set formation process
Vanhonacker, Wilfried R.
-
1994
Persistent link: https://www.econbiz.de/10000880791
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22
Managerial decision rules and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000786587
Saved in:
23
Operating a foreign-invested enterprise in China : challenges for managers and management researchers
Weldon, Elizabeth
;
Vanhonacker, Wilfried R.
- In:
Managing international business ventures in China
,
(pp. 387-401)
.
2001
Persistent link: https://www.econbiz.de/10001785459
Saved in:
24
International equity joint ventures in China : Operations and potential close-down
Pan, Yigang
- In:
Journal of global marketing
8
(
1995
)
3
,
pp. 125-149
Persistent link: https://www.econbiz.de/10001190677
Saved in:
25
Using meta-analysis results in Bayesian updating : the empty-cell problem
Vanhonacker, Wilfried R.
- In:
Journal of business & economic statistics : JBES ; a …
10
(
1992
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10001132721
Saved in:
26
Optimal strategic pricing of reproducible consumer products
Nascimento, Fernando M.
- In:
Management science : journal of the Institute for …
34
(
1988
)
8
,
pp. 921-937
Persistent link: https://www.econbiz.de/10001059670
Saved in:
27
A heterogeneous conditional logit model of choice
Steckel, Joel H.
- In:
Journal of business & economic statistics : JBES ; a …
6
(
1988
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10001065614
Saved in:
28
Data transferability : estimating the response effect of future events based on historical analogy
Price, Lydia J.
;
Vanhonacker, Wilfried R.
-
1992
Persistent link: https://www.econbiz.de/10000847689
Saved in:
29
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791125
Saved in:
30
Cross-validating regression models in marketing research
Steckel, Joel H.
;
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000791454
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