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Internationales Marketing
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Johansson, Johny K.
56
Nebenzahl, Israel D.
27
Jaffe, Eugene D.
18
Dimofte, Claudiu V.
6
Ronkainen, Ilkka A.
6
Yip, George S.
5
Leigh, Laurence
3
Nonaka, Ikujirō
3
Roos, Johan
3
Hirano, Masaaki
2
Lampert, Shlomo I.
2
Levy, Shalom
2
Mazvancheryl, Sanal K.
2
Nonaka, Ikujiro
2
Usunier, Jean-Claude
2
Bagozzi, Richard P.
1
Bamossy, Gary J.
1
Carlson, Kurt A.
1
Czinkota, Michael R.
1
Dimofte, Claudia V.
1
Dimofte, Claudiu
1
Erickson, Gary M.
1
Eshghi, Abdolreza
1
Gotesdyner, Harry
1
Hanssens, Dominique M.
1
Hertz, Susanne
1
Jacobson, Robert
1
Kabak, Irwin W.
1
Kavak, Bahtisen
1
Kol, Ofrit
1
Lery, Shalom
1
Mazvancheryl, Sanal
1
Papadopoulos, Nicolas G.
1
Pasternak, Hanoch
1
Schorr, Israel
1
Secunda, Eugene
1
Siomkos, George J.
1
Teʹeni, Dov
1
Thorelli, Hans B.
1
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European International Business Academy
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Management international review : mir ; journal of international business
6
International Marketing Review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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3
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2
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2
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2
Bridging the gap between advertising academia and practice
1
Dimensions of international business
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Discussion paper
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Does marketing need reform? : fresh perspectives on the future
1
Georgetown McDonough School of Business Research Paper
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Handbook of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation and international business ; 2
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International marketing ; Vol. III
1
International marketing review
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International studies of management and organization
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1
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1
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1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
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Long range planning : LRP ; international journal of strategic management
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MTC's [Skriftserie], Marknadstekniskt Centrum
1
Marketing letters : a journal of research in marketing
1
Multidisciplinary insights from new AIB fellows
1
Multinational Business Review
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Proceedings from the Workshop on the Epistemology of Management Research, Djurönäset May 29-30, 1980. Economic Research Institute at the Stockholm School of Economics
1
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ECONIS (ZBW)
44
OLC EcoSci
22
USB Cologne (EcoSocSci)
8
Other ZBW resources
7
RePEc
1
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1
Multinational production : effect on brand value
Johansson, Johny K.
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 101-126
Persistent link: https://www.econbiz.de/10001027866
Saved in:
2
Selective communications in marketing
Nebenzahl, Israel D.
-
1974
Persistent link: https://www.econbiz.de/10004846532
Saved in:
3
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
4
Why marketing needs reform
Johansson, Johny K.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 37-44)
.
2006
Persistent link: https://www.econbiz.de/10003430068
Saved in:
5
Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
Saved in:
6
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
7
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003750177
Saved in:
8
Case studies, generalizations, and degrees-of-freedom in managerial research : possibilities and pitfalls ; a discussion paper
Johansson, Johny K.
- In:
Proceedings from the Workshop on the Epistemology of …
,
(pp. 187-196)
.
1980
Persistent link: https://www.econbiz.de/10003159739
Saved in:
9
Japanese export management : the organizational, institutional, and market factors behind a world force
Johansson, Johny K.
-
1981
Persistent link: https://www.econbiz.de/10003159765
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10
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
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