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669681
Differentiating market offerings using complexity and co-creation : implications for customer decision-marking uncertainty
Plötner, Olaf
;
Lakotta, Jan
;
Jacob, Frank
-
2010
Customer decision-making uncertainty (DMU) is a persistent phenomenon in business-to-business markets. However, there is substantial variation in the degree customers perceive DMU and hence suppliers should react to it. Based on existing industrial buying typologies, this paper proposes a new...
Persistent link: https://www.econbiz.de/10013446495
Saved in:
669682
Eine
Theorie
der Gerechtigkeit
Rawls, John
-
1975
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011519169
Saved in:
669683
Handel, Markt und Ökonomik
Gümbel, Rudolf
-
1985
Persistent link: https://www.econbiz.de/10000076719
Saved in:
669684
Handbuch Armut und soziale Ausgrenzung
Huster, Ernst-Ulrich
(
ed.
);
Boeckh, Jürgen
(
ed.
); …
-
2008
-
1. Auflage
Erkenntnisse von
Theorie
und sozialer Praxis zusammen: Wirtschaftliche Zusammenhänge, sozialethische Bewertungsmaßstäbe …
Persistent link: https://www.econbiz.de/10003354642
Saved in:
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