This article reviews the diversification patterns of the leading global media conglomerates and proposes an analytical framework for examining the factors that influence these strategic choices. Using a case study approach, we analyzed the top 7 global media conglomerates' product and...

This study applied a strategic management theory-strategic groups-to assess the strategic patterns of multichannel video programmers and the relation between group membership and performance. Seven strategic groups were identified using grouping variables such as size, vertical integration,...

This study examines the impact of media firms' diversification on their financial performance based on the product and geographical diversification activities and performance of the top 26 media firms from 1991 to 2002. The empirical results generally indicate that related product and...

The emerging broadband environment is pushing forward a new phase of development for the television medium. Just as the introduction of cable television added the multichannel, narrow-casting capability to broadcast television, the arrival of the Internet and the broadband infrastructure brought...

The United States is by far the leading exporter of video media goods in the world. It is also the biggest investor in theatrical films, spending over $63 million per theatrical production and leading the world in box-office receipts. This article investigates the host country factors that have...