Davis, James H.; Lee, Monle; Ruhe, Jack - In: International Journal of Commerce and Management 18 (2008) 2, pp. 150-165
Purpose – The purpose of this paper is to examine trust and posit that consumers perceive the trustworthiness of companies from a particular country differently. Design/methodology/approach – An accepted US model of trust across cultures is tested. A survey questionnaire is used to collect...