Purpose Using the concept red tape, the purpose of this paper is to understand how job context, and especially hierarchical position, shapes the effects of transformational leadership on employee rule perception. Design/methodology/approach A survey of South Korean central government employees...

Purpose The purpose of this paper is to investigate the styles that are desirable in a leader in the perspective of youth in Asia, particularly Brunei Darussalam and South Korea. Thus, by investigating it using the Path Goal Theory as its approach, this study provides leaders with the desirable...

Purpose – The Korean textiles and apparel‐related industry has played a major role in the country's development; however, this sector's competitiveness is decreasing due mainly to labor costs. As with the country's economic development, the new sources of competitive factors need to be...

Purpose – This study examines the impacts of fashion innovativeness and materialism on young Korean consumers' attitudes toward online purchasing of foreign fashion goods across national borders through local e‐commerce enablers and the moderating effect of internet innovativeness on these...

Purpose – The purpose of this study is to measure and compare the consumer‐based brand equity of apparel products by three consumer groups across cultures – Americans in the USA, South Koreans in the USA, and South Koreans in Korea. Also examined was cross‐cultural effects of brand...

Purpose – Since South Korea has widened its market doors to global trade, demand has been continuously on the rise for foreign luxury brands, especially from young South Korean consumers. This study aims to identify the determinants of young South Korean consumers' purchasing intentions toward...

Purpose – The purpose of this paper is to explore the relationships between self‐construals and decision‐making styles of Korean college students. Design/methodology/approach – A total of 872 Korean college students from three different Korean university campuses completed three‐part...

Purpose – The purpose of this paper is to classify internet users by fashion lifestyles, to profile the demographic and internet usage characteristics of each segment, and to examine evaluation for fashion e‐retailers' attributes. Design/methodology/approach – A total of 1,211 internet...

Purpose – The purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems, attitudes toward internet shopping and attitudes toward 3‐D body scanning. Design/methodology/approach –...

Purpose – This paper aims to examine the structure of buyer‐supplier relationship quality perceived by small‐sized fashion businesses with their major supplier. Design/methodology/approach – On the basis of the literature review and in‐depth interviews, a testable relationship quality...