What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

"Focuses on two trends: 1) State abandonment of certain functions and their adoption by the private sector; and 2) NGO dominance in filling the social welfare vacuum. Authors use two analytical approaches: the micro and small enterprises as export generators, and NGOs as tools to help promote...