China’s political, economic and cultural institutions influence consumers’ sentiment and their purchase planning behaviors … affecting consumers’ sentiment as well as their consumption behaviors in China.  …

’s resources on its subsidiary’s competitiveness in a foreign country. A survey was undertaken in China. All companies … participating in the study were small and medium‐sized Singapore‐China joint ventures and Singaporean wholly owned enterprises in … China. The findings indicated that the variance in a firm’s performance in a foreign country can be largely explained by the …

the country of origin effect on U.S. consumers’ brand perception of automobiles from China and India. Our multivariate …

about the internal operations of China's chain stores. As China's markets open to the world, an understanding of the ways in … which retailers and suppliers interact in China – especially the ways in which they make product selection decisions – will … with retail food buyers in China. Interviews were conducted during 1999‐2000 in Shanghai and Beijing. The interview data …

using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China. Design …/methodology/approach – This study is used to investigate the social construction of brands in China and to demonstrate how to create naturalistic … group interviews in China, and why it is beneficial to do so. A film footage of the various groups discussing the scenarios …

theatre concept. Originality/value – While foreign and domestic flagship brand stores have flourished in China, cultural …

incidents from China and India, and use theoretical concepts from buyer‐supplier literature to explain the outcome success or …‐buying executives in China and India. Critical incidents were classified under four retailing categories: assortment planning, product …‐term orientation and power‐dependence. Practical implications – Organized retailing is a new phenomenon in China and India. This study …