Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A quantitative analysis of new...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,843
Griechenland
13,681
Greece
11,582
Advertising
11,312
Werbewirkung
3,878
Advertising effects
3,817
Consumer behaviour
3,448
Konsumentenverhalten
3,319
Theorie
2,047
Theory
2,006
Internet marketing
1,885
Online-Marketing
1,882
Deutschland
1,710
Automotive market
1,693
Kfz-Markt
1,692
USA
1,417
advertising
1,406
EU-Staaten
1,381
EU countries
1,355
United States
1,236
Germany
1,146
Marketing
1,035
Spanien
986
Portugal
946
Brand management
824
Markenführung
802
Spain
763
Eurozone
739
Schätzung
732
Estimation
719
Marketingmanagement
719
Marketing management
705
Öffentliche Schulden
702
Euro area
692
Wirtschaftskrise
688
Economic crisis
674
Italien
658
Public debt
652
Großbritannien
627
Automotive industry
622
more ...
less ...
Online availability
All
Undetermined
7,253
Free
6,226
Type of publication
All
Article
18,769
Book / Working Paper
14,078
Journal
353
Other
19
Database
1
Type of publication (narrower categories)
All
Article in journal
11,160
Aufsatz in Zeitschrift
11,160
Graue Literatur
2,616
Non-commercial literature
2,616
Working Paper
1,973
Aufsatz im Buch
1,809
Book section
1,809
Arbeitspapier
1,717
research-article
1,002
Hochschulschrift
846
Thesis
493
Collection of articles of several authors
492
Sammelwerk
492
Amtsdruckschrift
294
Government document
294
Aufsatzsammlung
283
Konferenzschrift
280
Bibliografie enthalten
230
Bibliography included
230
Article
226
Conference paper
180
Konferenzbeitrag
180
Dissertation u.a. Prüfungsschriften
160
Statistik
149
Case study
146
Fallstudie
146
review-article
137
Conference proceedings
121
Lehrbuch
120
Statistics
117
Textbook
103
review
84
No longer published / No longer aquired
82
Bibliographie
68
case-report
60
Wörterbuch
49
conceptual-paper
49
Collection of articles written by one author
44
Sammlung
44
Mehrbändiges Werk
42
more ...
less ...
Language
All
English
22,772
Undetermined
5,947
German
3,765
French
351
Modern Greek (1453-)
243
Italian
56
Spanish
51
Russian
44
Bulgarian
33
Polish
33
Dutch
25
Macedonian
21
Swedish
20
Hungarian
19
Croatian
13
Portuguese
13
Danish
11
Romanian
11
Turkish
11
Finnish
8
Serbian
8
Ancient Greek (to 1453)
7
Albanian
6
Lithuanian
5
Norwegian
5
Slovenian
4
Afrikaans
2
Arabic
2
Latin
2
Multiple languages
2
Valencian
1
Czech
1
Indonesian
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
67
Papapetrou, Evangelia
63
Rezitis, Anthony N.
62
Matsaganis, Manos
51
Apergēs, Nikolaos
50
Zopounidis, Constantin
50
Eisend, Martin
49
Pelsmacker, Patrick de
45
Verboven, Frank
45
Christodoulakis, Nicos
44
Tsakloglou, Panos O.
44
Floros, Christos
43
Tsakloglou, Panos
43
Cohen, Sandra
42
Bragoudakis, Zacharias
41
Anderson, Simon P.
39
Gibson, Heather D.
38
Papageorgiou, Dimitris
38
Taylor, Charles Raymond
38
Belke, Ansgar
37
Kind, Hans Jarle
37
Kollias, Chrēstos
37
Drydakis, Nick
34
Hondroyiannis, George B.
34
Siriopoulos, Costas
34
Gierl, Heribert
32
Pelagidis, Theodore
32
Vasiliou, Dimitrios
32
Asteriou, Dimitrios
31
Giannakopoulos, Nicholas
31
Louri, Helen
31
Eriotis, Nikolaos
30
Lazaretu, Sophia M.
30
Septianto, Felix
30
Brissimis, Sophocles N.
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
29
Mueller, Barbara
28
Nilssen, Tore
28
more ...
less ...
Institution
All
National Bureau of Economic Research
104
OECD
100
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
99
Europäische Kommission
56
International Monetary Fund
51
Griechenland / Ethnikē Statistikē Hypēresia
50
London School of Economics (LSE)
42
Springer Fachmedien Wiesbaden
42
C.E.P.R. Discussion Papers
39
European Centre for the Development of Vocational Training
24
Bundesstelle für Außenhandelsinformation <Köln>
22
Zentralausschuss der Werbewirtschaft
21
Organisation for Economic Co-operation and Development
18
Internationaler Währungsfonds
17
Internationales Arbeitsamt
16
EconWPA
15
CESifo
14
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
14
International Labour Organization (ILO), United Nations
14
Université Paris-Dauphine (Paris IX)
14
Bundesstelle für Aussenhandelsinformation
13
Institute for the Study of Labor (IZA)
13
Kentro Programmatismu kai Oikonomikōn Ereunōn <Athen>
13
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Europäische Kommission / Statistisches Amt
12
FAO / Expanded Technical Assistance Program
12
Griechenland / Ellēnikē Statistikē Archē
12
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
Deutsch-Griechische Handelskammer
11
European Society for Opinion and Marketing Research
11
Institut za Nacionalna Istorija
11
International Monetary Fund / European Dept
11
American Marketing Association
10
Bank of Greece
10
Ethnikē Statistikē Ypēresia tēs Ellados
10
European Association of Agricultural Economists - EAAE
10
Trapeza tēs Hellados
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Economist Intelligence Unit <London>
9
more ...
less ...
Published in...
All
Journal of advertising research
236
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
188
Journal of business research : JBR
188
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
European Journal of Marketing
153
Journal of marketing communications
152
Spudai : oikonomikai, koinōnikai, technikai ; periodikē ekdosis tēs en Peiraiei Anotātēs Biomēchanikēs Scholēs
139
Journal of Consumer Marketing
138
Spudai / University of Piraeus : journal of economics and business
136
Applied economics
124
Economic bulletin
106
NBER working paper series
104
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
103
Managerial Finance
99
Working paper / National Bureau of Economic Research, Inc.
97
MPRA Paper
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
SpringerLink / Bücher
93
NBER Working Paper
92
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Bank of Greece Working Paper
90
European journal of operational research : EJOR
89
Journal of promotion management : JPM
88
Young Consumers
84
Discussion paper / Centre for Economic Policy Research
83
Working Paper / Bank of Greece
83
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
72
International journal of industrial organization
70
Journal of retailing and consumer services
69
Marketing Science
69
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
69
CESifo working papers
66
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
64
Journal of marketing research : JMR
64
more ...
less ...
Source
All
ECONIS (ZBW)
27,537
RePEc
1,856
USB Cologne (EcoSocSci)
1,658
Other ZBW resources
1,422
EconStor
553
BASE
93
ArchiDok
55
USB Cologne (business full texts)
30
OLC EcoSci
16
more ...
less ...
Showing
1
-
10
of
33,220
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
3
Demand for product attributes - the case of automobiles in
Greece
Mpētros, Geōrgios K.
- In:
International journal of transport economics : IJTE
17
(
1990
)
3
,
pp. 285-309
Persistent link: https://www.econbiz.de/10001098079
Saved in:
4
Measuring product prices under conditions of quality change : the case of passenger cars in
Greece
Mpētros, Geōrgios K.
- In:
The journal of industrial economics
37
(
1988
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10001055726
Saved in:
5
Dynamic modeling of vehicle populations : an engineering approach for emissions calculations
Zachariadis, Theodoros
- In:
Technological forecasting & social change : an …
50
(
1995
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10001187781
Saved in:
6
Märkte / PKW
Hamburg : Springer, Marketing-Anzeigen
-
Nachgewiesen 1985 - 2007
Persistent link: https://www.econbiz.de/10000618325
Saved in:
7
Price, quality and
advertising
competition : an econometric investigation of the U.K. car market
Cowling, Keith
;
Cubbin, John
-
1970
Persistent link: https://www.econbiz.de/10000666913
Saved in:
8
BranchenBericht / PKW
Axel Springer AG
-
[Berlin] : Springer
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003794620
Saved in:
9
Investigating sales and
advertising
rivalry in the UK multipurpose vehicle market (1995 - 2002)
Requena Silvente, Francisco
;
Walker, James
- In:
Journal of economics & business
59
(
2007
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003441158
Saved in:
10
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
