Huan, Tzung‐Cheng (T.C.); Beaman, Jay - In: International Journal of Culture, Tourism and … 1 (2007) 4, pp. 315-327
Purpose – Conceptual aspects of this research aim to review issues and to introduce new ways to employ importance‐performance analysis (IPA), also called action‐grid analysis (AGA), in formulating valid research. The purpose of the exercises is facilitating understanding how a variety of...