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- Muller states that advertising appeals reflect and are influenced by cultural values. This influence of culture could lend a … certain degree of predictability to the advertising task. The current study is framed in this background. The study aims to … study advertising appeals across two cultures and association between the two. To facilitate the cross country comparison …
Persistent link: https://www.econbiz.de/10014169460
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In this working paper, an exploration of available data and information is conducted and findings presented, to support the view that the dichotomous business model and related harm reduction narrative promoted nowadays by the tobacco industry, merits scrutiny by the international community. The...
Persistent link: https://www.econbiz.de/10013254767
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Closing the loopholes of downstream application of the Capper-Volstead exemption in the food system and pay for delay in pharmaceuticals is an important advance in US and EU antitrust norms. First, pay-for-delay conduct has been harmful for pharmaceuticals customers. After ten years of...
Persistent link: https://www.econbiz.de/10013013997
Closing the loopholes of downstream application of the Capper-Volstead exemption in the food system and pay-for-delay in pharmaceuticals is an important advance in US and EU antitrust norms. First, pay-for-delay conduct has been harmful for pharmaceuticals customers. After ten years of...
Persistent link: https://www.econbiz.de/10013021262
Closing the loopholes of downstream application of the Capper-Volstead exemption in the food system and pay for delay in pharmaceuticals is an important advance in US and EU antitrust norms. First, pay-for-delay conduct has been harmful for pharmaceuticals customers. After ten years of...
Persistent link: https://www.econbiz.de/10012912713
market structure and market size, focusing on the competitive roles of the endogenous sunk costs of advertising and … versunkener Kosten für Werbung und/oder Forschung und Entwicklung (FuE) auf den Wettbewerb untersucht. Die empirischen Ergebnisse …
Persistent link: https://www.econbiz.de/10010514955