This study compares the level of ethics research published in 25 business-ethics journals and the Top-40 journals for the accounting, finance and marketing disciplines. This research documents an increasing level of ethics research in the accounting and marketing disciplines starting in 1992....

Discusses the adoption and diffusion of product innovations among consumers. Examines the Cultural Anchoring model of diffusion, which comprises five sub‐areas: innovation process, trial/adoption process, diffusion process, assimilation/cultural anchoring, and aftermath. Surmises that certain...

Examines a new addition to thinking on adoption and diffusion of service innovations – the Cultural Anchoring Diffusion/Assimilation Model. Suggests that certain service innovations may encourage a type of psychological dependence that leads an individual′s self‐concept to become linked to...

Existing research on drivers of customer loyalty such as satisfaction and switching barriers often does not account for possible nonlinear interaction effects (e.g., Jones et al. 2000). General and generalized linear models (e.g., linear regression, logistic regression, or structural equation...