Seit geraumer Zeit gewinnt die Frage nach einem zielgruppenspezifischen Marketing von Fremdenverkehrsregionen an Bedeutung. Die vorliegende Arbeit hat sich daher zum Ziel gesetzt, auf der Grundlage einer Stichprobe von 936 befragten Bundesbürgern zu untersuchen, unter Berücksichtigung welcher...

Discrete choice models generate welfare measures resulting from environmental quality changes on a per trip basis instead of over a longer, more policy-relevant time period. Seasonal or annual welfare measures resulting from a quality change are often computed by multiplying each individual′s...

Recreational services are demanded because they generate benefits. The recreational benefits connected with a destination can be valued based on visitor preferences, which can aid in the formulation of an appropriate Natural Resource Management policy. Environmental and natural resource...

Travel cost recreation demand models stem from a simple, but penetrating, insight. Consumption of an outdoor recreation site's services requires the user to incur the costs of a trip to that site. Travel costs serve as implicit prices. These costs reflect both people's distances from recreation...