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The impact of different touchpoints on brand consideration

Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253

Persistent link: https://www.econbiz.de/10011308932

Influences of the spokes-character on brand equity antecedents

Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515

Persistent link: https://www.econbiz.de/10010384978

Can offline stores drive online sales?

Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719

Persistent link: https://www.econbiz.de/10011762821

Fighting store brands through the strategic timing of pricing and advertising decisions

Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647

Persistent link: https://www.econbiz.de/10011993549

Public communication and collusion in the airline industry

Aryal, Gaurab; Ciliberto, Federico; Leyden, Benjamin - 2018

Persistent link: https://www.econbiz.de/10011885331

Store wars: the chain tax movement

Ross, Thomas W. - In: The journal of law & economics 29 (1986) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10001037096

Strategic incompatibility in ATM markets

Knittel, Christopher R. (contributor); … - 2006

We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors’ deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...