Phaal, R.; Farrukh, C.J.P.; Probert, D.R. - In: International Journal of Operations & Production Management 21 (2001) 8, pp. 1116-1132
The effective management of technology as a source of competitive advantage is of vital importance for many … organisations. It is necessary to understand, communicate and integrate technology strategy with marketing, financial, operations … complexity of technology developments, combined with shortening product life cycles. A five‐process model provides a framework …