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Persistent link: https://www.econbiz.de/10003938255

Influence of franchisors' competitive strategies on network size : the impact of entry timing decision

Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Journal of marketing channels : ... distribution … 17 (2010) 1, pp. 33-49

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Educational level as moderating element of long-term orientation of supply relationships

Polo-Redondo, Yolanda; Cambra Fierro, Jesús J. - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 383-408

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Determinants of firm size in the franchise distribution system : empirical evidence from the Spanish market

Polo-Redondo, Yolanda; Bordonaba-Juste, Victoria; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 170-190

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The influence of organizational factors on e-business use : analysis of firm size

Bordonaba-Juste, Victoria; Lucia-Palacios, Laura; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 212-229

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Las categorías de productos como base para la elaboración de estrategias exitosas ed el comercio electrónico B2C

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The Internet and electronic commerce have entailed a revolution for society and businesses. However, it has been observed that all products have not the same probability of success due to its particular features. Thus, knowing how firms have to marketing their products through the Internet has...

Persistent link: https://www.econbiz.de/10009156684

Franchise firm entry time influence on long-term surival

Bordonaba Juste, Victoria; Lucia-Palacios, Laura; … - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 106-125

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Switching costs, network effects, and competition in the European mobile telecommunications industry

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The effect of pricing and advertising on customer retention in a liberalizing market

Polo-Redondo, Yolanda; Sesé, F. Javier; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 201-214

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Strengthening customer relationships : what factors influence customers to migrate to contracts?

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