Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis:...

As one of the largest insurance and reinsurance companies in the world, the Gerling Group - Germany - has traditionally been an innovator in the strategic use of state-of-the-art information and communication technologies to enhance customer services. This case study illustrates Gerling's...