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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2014 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng - In: Journal of marketing communications 22 (2016) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
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Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022
Persistent link: https://www.econbiz.de/10013191962
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Was bringt die Werbewirkungsforschung? : neuere Ansätze und Ergebnisse ; Dokumentation des Workshops vom 6. November 1992
Meffert, Heribert (contributor) - 1993
Persistent link: https://www.econbiz.de/10000873047
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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A note on budget allocation for market research and advertising
Pun, Hubert; Heese, H. Sebastian - In: International journal of production economics 166 (2015), pp. 85-89
Persistent link: https://www.econbiz.de/10011334062
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Predicting advertising expenditures using intention surveys
Alsem, Karel Jan - In: International journal of forecasting 10 (1994) 2, pp. 327-337
Persistent link: https://www.econbiz.de/10001172399