Chakravarthy, Balaji S.; Lorange, Peter - In: Journal of Organizational Change Management 4 (1991) 2, pp. 6-18
If strategic planning systems have failed it is because managers have failed to adapt them to the changed contexts of their businesses. Four distinct contexts are identified: Pioneer, Expand, Reorient, and Dominate. These labels are chosen to indicate the primary challenge for the business unit...