This research report is the econometric analysis of product market definition and unilateral market power that the senior author presented as expert economic witness for the state of New York in State of New York v. Kraft General Foods et al. at trial in September 1994. It is the first, and to...

De novo entry by the top 20 U.S. supermarket chains into local markets is examined using Tobit analysis. We find that entry is related to potential entrants' proximity to the local market, market growth, concentration, the number of large chains that are incumbents in the local market, and the...

Shredded wheat was invented in the late 19th century and has been marketed under the Nabisco brand name since 1925. In 1985 the R.J. Reynolds Tobacco Company acquired the Nabisco Company and in 1988 the RJR Nabisco Company underwent a leveraged buyout (LBO) led by Kolberg, Kravis, and Roberts...

This paper analyzes the price of a single brand in the bottled water industry. We find that the brand's price is negatively related to its own share. We also find that price is positively related to the four firm concentration ratio in the carbonated segment, but unrelated in the noncarbonated...

This paper uses graphical and statistical techniques to examine the effects of the acquisition of the Beatrice Foods Company by ConAgra, Inc. on brand-level marketing strategies. While some instances of postmerger brand harvesting were found, we did not find evidence that there was any...

This paper examines structural and strategic factors affecting price determination in the branded cottage cheese industry. Special emphasis is placed on the presence and conduct of cottage cheese brands marketed by dairy cooperatives. The data examined in this study cover cottage cheese sales in...

This paper uses graphical and statistical techniques to examine the effects of the acquisition of the Beatrice Foods Company by ConAgra, Inc. on brand-level marketing strategies. While some instances of postmerger brand harvesting were found, we did not find evidence that there was any...

Food cooperatives have existed in the United States since the mid-nineteenth century. The vast majority of food co-ops in existence in the mid 1990s were founded in the 1970s and 1980s by consumers who wanted high quality natural foods at reasonable prices, but could not find it in traditional...