Moore, R.; Shaw, J.; Chipp, K. - In: South African Journal of Business Management 36 (2005) 2, pp. 95-103
It has been eight years since the seminal work of Hoffman and Novak (1996). The current article seeks to take Hoffman and Novak's core ideas, namely the construct of flow in the Internet environment, and extended the model with the research that has been undertaken since. The proposed model...