Dang Le Nguyen, Vu; Napier, Nancy K.; Vuong, Quan Hoang - Centre Emile Bernheim, Solvay Brussels School of … - 2012
Strikingly, most literature suggests that market competition will push firms to take creativity/innovation seriously as matter of death or survival. Using the data, we examined creativity methods (Napier and Nilsson, 2008; Napier, 2010) in conjunction with three influential cultural values –...