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The alignment of sales territories represents a major problem in salesforce management with considerable impact on profit. The common approach to this alignment is the balancing approach, which establishes territories balanced as well as possible with respect to one or more attributes such as...
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Basic confounding patterns for full-profile conjoint analyses based upon ranking are examined. It is shown that commonly used orthogonal main-effect designs can lead to biased part-worth estimates, especially to an underestimation of less important variables. An alternative design procedure is...
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The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...
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Alle modernen Verfahren der Unternehmensbewertung basieren auf der Diskontierung von risikobehafteten Größen zukünftiger Zeitpunkte. Zur Berücksichtigung des Risikos wird zumeist vorgeschlagen, mit einem Zinssatz zu diskontieren, der eine adäquate Risikoprämie enthält. Die genauere...
Persistent link: https://www.econbiz.de/10011583020
CJ-Analysen werden in der Marktforschung eingesetzt, um metrische Nutzenfunktionen zu ermitteln. Sofern die Eingabedaten in Form einer Rangordnung vorliegen, ist bei der Auswertung eine Skalentransformation vorzunehmen. Am Beispiel einer Conjoint-Anwendung wird aufgezeigt, daß hieraus deutliche...
Persistent link: https://www.econbiz.de/10011583022
A flow line consists of a sequence of work places (or stations) through which one or more producta (or models) move one-way in order to be processed. Each model requires specific Operations which must be performed in a predefined Order. To be able to do so, the stations must be equipped with...
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While balancing straight assembly lines is a well-studied problem, the Situation where the assembly line has a U-shaped Iayout is a still emerging research field. The advantage of these lines is that workers may simply turn around to operate at two legs of the line. Hence, there is an additional...
Persistent link: https://www.econbiz.de/10011583034
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