influence within stages in S-O-R Model in second-hand fashion products context Design/methodology/approach: To fulfill the … consumer behavior in fashion thrifting. Based on the research, eWOM and Consumer Engagement are proven to influence MCB, and … and Engagement are strong predictors to predict consumer behavior in the purchase of second-hand fashion. …

We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not … too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available … styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders. -- novelty …