Proceedings of Marketing Section American Agricultural Economics Association 1971 Summer Session Carbondale, Illinois

Written for Texas Valley Citrus Committee

Technology-driven change is everywhere and value-capture from new technology is challenging for business managers. Also rival firms may use technology as part of major success strategies. This situation leads managers to be keenly interested in evaluation of alternative technologies prior to...

Presents results of a consumer attitude survey in Dallas, Texas area and found convenience the most important advantage of charge cards and the most important fear-overspending.

Relates the results of consumer evaluation of various cuts of frozen lamb looking at initial and repeat purchase behavior.

A myriad of local, state, and federal laws and regulations exist with the intent to assure consumers a "safe" food supply. This paper addresses some of the economic aspects of federal food safety laws and regulations. A brief summary of federal food safety legislation and programs is offered,...

Brand names and brand equity are recognized as important intangible assets among firm managers in the global food supply chain. This analysis investigates the long-run potential of brand equity among food processors to actually create real options for a firm's management. The empirical analysis...