Narrow search
Showing 11 - 20 of 178
Cover Image
Innovative behavior and communication
Robertson, Thomas S. - 1971
Persistent link: https://www.econbiz.de/10013467781
Cover Image
Inducing multi-line salespeople to adopt house brands
Anderson, Erin; Robertson, Thomas S. - 1994
Persistent link: https://www.econbiz.de/10000897157
Cover Image
Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
Cover Image
Salesforce adoption of transaction-specific innovations
Anderson, Erin; Robertson, Thomas S. - 1990
Persistent link: https://www.econbiz.de/10000799534
Cover Image
Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
Cover Image
Perspectives in consumer behavior
Kassarjian, Harold H.; Robertson, Thomas S. - 1973 - Revised
Persistent link: https://www.econbiz.de/10000056320
Cover Image
Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua; Robertson, Thomas S.; Rymon, Talia - 1996
Persistent link: https://www.econbiz.de/10000939495
Cover Image
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua - In: Journal of marketing research : JMR 25 (1988) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
Cover Image
Toward a theory of competitive market signaling : a research agenda
Heil, Oliver P. - In: Strategic management journal 12 (1991) 8, pp. 403-418
Persistent link: https://www.econbiz.de/10001136771
Cover Image
Why customer loyalty programs can backfire
Robertson, Thomas S.; Courtney, Paula - In: Harvard business review : HBR 99 (2021) 3, pp. 21-24
Persistent link: https://www.econbiz.de/10012627112