The twenty‐first century harbors intense global competition where the playing field and the rules of the game have changed. There is an urgent need for Pakistani businesses to change the way they operate. This paper introduces the total quality management (TQM) concept and argues that its...

This book observes that an in-depth study exclusively focusing on health service trade not only strengthens the overall services trade capacity of the South Asian region, but also promotes global as well as regional trade. There is a dearth of analytical research on estimating barriers to trade...