Purpose: This study provided a unique opportunity to analyze five generations of a small but continually evolving family-owned media organization with multiple media outlets operating across delivery platforms. The purpose of this paper is to identify variables that contributed to...

This article analyzes the market structure of large, medium, and small market stations by looking at changes in market shares and number of competitors. By analyzing specific factors that affect conduct variables of local television news, a change in market structure from oligopolistic to...