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Zwischen Meterware und Maßarbeit : Markt- und Betriebsstrukturen der TV-Produktion in Deutschland
Kauschke, Andree; Klugius, Ulrich - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001430272
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Absatzsystem, Wettbewerb und Marktbearbeitungsalternativen bei verschreibungspflichtigen Arzneimitteln
Molitor, Harald - 2000
Persistent link: https://www.econbiz.de/10001487910
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Market Organization
Weisbuch, Gérard - 1996
Persistent link: https://www.econbiz.de/10000951980
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NFT marketplace design and market intelligence
Kireyev, Pavel - 2022
Persistent link: https://www.econbiz.de/10012799277
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Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Fresneda, Jorge E.; Burnham, Thomas A.; Hill, Chelsey H. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 792-812
Persistent link: https://www.econbiz.de/10012584566
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Ein Stufenplan zur Marktabgrenzung : Informationsselektion zur effizienten strategischen Marketingplanung
Rößl, Dietmar - 1986
Persistent link: https://www.econbiz.de/10013276105
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Following the customers : dynamic competitive repositioning
Ning, Z. Eddie; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
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The impact of market size on new market entry : a contingency approach
Min, Sungwook; Kim, Namwoon; Zhan, Ge - In: European journal of marketing : EJM 51 (2017) 1, pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
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OTT-messaging and mobile telecommunication : a joint market? - an empirical approach
Wellmann, Nicolas - 2017
OTT-messenger such as facebook, WhatsApp have gained wide popularity among mobile users while traffic of text messaging has been in strong decline in several countries. This work is the first to provide an empirical analysis how consumption of OTT-messengers affects demand for text messaging and...
Persistent link: https://www.econbiz.de/10011671185
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International market orientation and international outcomes
Escandón-Barbosa, Diana; Hernandez-Espallardo, Miguel; … - In: Global economy journal : GEJ 16 (2016) 4, pp. 669-696
Persistent link: https://www.econbiz.de/10011594665