As the Japanese have catapulted themselves to become a supereconomic power, many reasons have been given regarding their rapid progression – one of which is the claim that they are the world′s premier marketers. Certainly US marketers would argue this point. However, the unparalleled rise of...

Recent initiatives in business curricula have included emphasis on global business and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore to their US counterparts. A sample of 373 students indicated that the students in the...

The incidence of US corporate marketing research departments peaked in the early 1970s; marketing research is increasingly involved in marketing planning and the two functions are sometimes merged, while the establishment of computerised marketing information systems is increasing. Questionnaire...

Generic products are purchased by price‐conscious, careful shoppers, who are not, however, willing to accept a lower quality and limited selection of non‐brand names in supermarkets. The behavioural differences between generic product users vs. non‐users are compared in the New England...

The hypothesis that broadly defined managerial functions can be subdivided on the basis of their members′ internal and external task orientations, and that the resulting subfunctions are, respectively, predominantly “adaptive” or “innovative” in terms of Kirton′s...

The experience is reported of a recent study tour of US companies which are known for their outstanding levels of customer service. A umber of themes for success are highlighted which relate to human resource issues, operational considerations and marketing, together with some of the performance...

Culture is an overarching phenomenon that helps individuals make sense of their world. However, culture is not an unchanging “given.” Members of a society actively create culture and, through their activities and interactions, sustain or change this culture. In an organizational setting,...