Barker, Robert M.; Gohmann, Stephan F.; Guan, Jian; … - In: Business Horizons 52 (2009) 3, pp. 233-241
Sales force automation (SFA) is the use of software to automate sales tasks, including sales activities, order processing, customer management, sales forecasting and analysis, sales force management, and information sharing. An SFA system is often part of an enterprise-wide information system...