Similar Search Results

The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments

Yim Wong, Chui; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 4, pp. 455-478

levels of sourcing location – Home (China) and Foreign (Germany), for two high involvement products (an automobile and a … digital camera). Chinese students in China represented the sample of 272 respondents. MANOVA was used to examine the direct … perceive that hybrid products are the norm for high involvement products in China as these products are all these consumers …

Persistent link: https://www.econbiz.de/10014674652

The development of market orientation: a consideration of institutional influence in China

Kshetri, Nir - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 1, pp. 19-40

Purpose – China has followed an unique transition from central planning to a market economy. The purpose of this paper … is to examine how China's unique blend of capitalism and socialism has influenced Chinese firms’ market orientation … countries, China's unaltered political institutions and newly created market institutions have led to unique roles of coercive …

Persistent link: https://www.econbiz.de/10014674656

When hot and noisy is good

Warden, Clyde A.; Chen, Judy F. - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 216-231

Purpose – The purpose of this paper is to extend research on metaphors of consumption to a Chinese cultural setting, specifically examining consumer thoughts related the Chinese concept of renao (hot and noisy). Design/methodology/approach – The Zaltman Metaphor Elicitation Technique (ZMET)...

Persistent link: https://www.econbiz.de/10014674667

The relationship between attitude and behavior: an empirical study in China

Li, Jianyao; Mizerski, Dick; Lee, Alvin; Liu, Fang - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 232-242

good understanding of the education market in China. Originality/value – This study is one of the few studies that have …

Persistent link: https://www.econbiz.de/10014674668

Developers and terminators in hypermarkets' relationships with Chinese customers

Stanworth, James O. - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 2, pp. 280-293

Purpose – The purpose of this paper is to identify distinguishing attributes of (dis)satisfying service contacts in a Chinese cultural context. Design/methodology/approach – The data were collected in the form of critical incidents from a purposive snowball sample of hypermarket customers....

Persistent link: https://www.econbiz.de/10014674671

Perceptions of countries based on personality traits: a study in China

d'Astous, Alain; Li, Dong - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 475-488

Purpose – The purpose of this paper is to examine country perceptions in China from the point of view of the … Chinese social context and used to position 11 different countries, including China, on six personality dimensions. This was … help multinational corporations define their strategic actions with respect to China. …

Persistent link: https://www.econbiz.de/10014674682

The impact of market orientation and corporate social responsibility on firm performance

Qu, Riliang - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 570-582

‐rated hotels in China and a total of 143 valid responses were received. The hypotheses were tested by employing structural equation … non‐existent. Although this result may be due to the fact that the research is conducted in China, a country where CSR … (China). The findings provide an additional important insight into the processes by which a market oriented culture is …

Persistent link: https://www.econbiz.de/10014674688

Sponsoring the Beijing Olympic Games

Söderman, Sten; Dolles, Harald - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 8-24

Purpose – The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing. Design/methodology/approach – A “means‐objectives model” is applied, thereby linking sponsorship to brand...

Persistent link: https://www.econbiz.de/10014674689

Building global football brand equity

Bodet, Guillaume; Chanavat, Nicolas - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 55-66

Purpose – The purpose of this paper is to analyse the perceived brand equity of professional football clubs on foreign markets as these clubs firmly want to expand and reach a global brand status. Design/methodology/approach – Fitting with an inductive approach, 12 semi‐structured...

Persistent link: https://www.econbiz.de/10014674692

The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development

Kapareliotis, Ilias; Panopoulos, Anastasios; … - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 90-100

Purpose – The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' perceptions about the tourist impact of the Olympic Games, and the...

Persistent link: https://www.econbiz.de/10014674694